Social media addicts, gym lovers and even binge drinkers are all being targeted in the British Army's new advertising campaign to boost recruitment.
It centres around building self-confidence in potential recruits, hopes to continue the success of a similar effort 12 months ago - which saw a record number of applications.
But despite that, the size of Britain's armed forces last year continued to fall, for the ninth year in a row.
It centres around building self-confidence in potential recruits, hopes to continue the success of a similar effort 12 months ago - which saw a record number of applications.
But despite that, the size of Britain's armed forces last year continued to fall, for the ninth year in a row.
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